In order for me to discuss how the media is effecting consumers perceptions I had to do some research. What are we attracted to? or What is attractive. Obviously we all have our individual preferences but is there and underlining to what the brain processes as a positive or negative? Of course I had to do some primary research, so I took to my university to ask some students what they find attractive.
The outcome of this video shows a general idea of what features people are attracted to and to be honest it doesn’t stray away from the assumptions I had made before hand, though I didn’t expect so many females to respond with also appreciating a big booty.
Is this anything we can help though, I feel as though theres more to it, that the influence that celebrities have on us actually give us higher expectations when it comes to looks.
Brands which depict a stereotype of a man or woman have made their way into our heads, to think this is what is to be normal. Gillette, LYNX, Victoria Secret and American Apparel are all guilty of showing these stereotypes, and with enough interaction with consumers, they start to develop to live up the same standards shown by the brand.
It’s not only brands which can influence viewers to have an appeal towards looks as well as lifestyle. Reality TV is probably one of the most influential forms of media. As its reality, and these celebrities live a luxury lifestyle shown by brands, they are portraying what is seen as the ideal look. They could do this by being associated with brands or just by using the products, but the relation between the two encourages us to do what they do (by wearing the same brands or using the same products) with the outcome of us being a little bit closer to becoming our favourite celeb.
I’m sure we could all look just as glamorous as someone on channel E if we had the money.