Media Pressure

I think it’s safe to say that females get it a whole lot worse when it comes to body image. There are so many unrealistic characters in the media that kids come across on a regular basis. With all this pressure and the younger generation being able to have access to the media, there would be no surprise in the amount of eating disorders that are targeting young girls. 2 in 5 girls will start dieting at the age of 14 due to the pressure of looking an acceptable way that is seen as “ideal”. So it is a question as how we plan to shelter kids from the harsh pressures of the media.

Author, blogger and speaker Sheila Wray Gregoire looked into the consideration of sheltering your kids. She has said..“It is simply wrong for a ten-year-old to be swearing, chasing down the opposite sex, or telling rude jokes. Let kids watch too many adult themed movies, though, and that is what they are going to believe is natural and normal.”

Female role models today consist mainly of musicians, actors and reality stars. I’m not saying they are all to blame but more so in the music industry as well as reality shows show more risque behavior with the attitude that its normal behavior.


Artists such as Nicki Minaj who are constantly admired by the media are consistent in showing provocative behavior. Are these the kind of role models that we need the upcoming generation to admire?

Though the graphic videos may not be shown on TV, there’s no stopping the public in just Googling it (since Google has the answer to everything). So we could easily implement some boundaries for controlling what is shown on tele, but with the way that technology is progressing over the years, there’s no certainty that consumers who admire these individuals will go out of their way to look up new media put out.

Luis Quiles shows the harsh reality of today’s society


Controversy in the media is enough to gain the attention of the public, it was Luis Quiles artwork which showed the harsh reality of society and social media. The images touch on topics such as sexism, exploitation, violence and homophobia, all problems that are apparent in today’s society. The controversy that is shown very bluntly in his art may have viewers feeling uncomfortable but you can’t argue with the honest messages shown through his illustrations.

The Spanish artist who shares his art through social media platforms such as Insatgram, Facebook and Tumblr to name a few, has over 45.9k followers, with an average of 1500 likes.



The world as we know it, is being filled with women with massive asses. From what I see in social media, curvaceous women is what’s in, which is better then the unrealistically, stick thin models who were idolised in the 90’s. The problem I’m seeing with this new image is that women are taking unhealthy options in order to achieve this figure that is admired by so many.

Before I go into the latest examples of this, I wanted to talk about how social media platforms such as Instagram, Twitter and Vine’s don’t show any remorse when it comes to what they show. I couldn’t tell you the number of times I’d come across just body pictures on my feed.

So with my posts, there is always a reason as to why I would be discussing it. This one in particular was due to the vine compilations that appear on the World Star Hip Hop website. I mean, they start off with normal humerous vines, which then lead to showing a number of brawls followed by a long few minutes of ladies (literally) showing of their behinds. Sounds a bit odd right? The first thing that came to my head was that it seems a bit too much effort to go to just to show people they have a nice ass. Honestly I think the only thing they achieve from this is feeling more accepted through the trends that we have in society.

Here is a link to one of the Vine Comps if any of you are curious… Just to prove my point I will insert a screenshot of the page which shows all the related videos.

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Okay, so moving onto the lengths that women seem to being going through to look a particular way. Cosmetic surgery is not as frowned upon as what it used to be, so more women are choosing this quick fix to look there part. More so in America then anywhere else in the world (surprise surprise).  “It’s just amazing, the numbers,” said Dr. Douglas Taranow, a board-certified plastic surgeon in New York City’s Upper East Side. “It’s with J.Lo, and Beyonce, and everyone else having a great derriere… I think people see that and they want to mirror image it.” The increase in butt enlargements has become one of the most popular procedures over the past 3 years, coming up close to lipo and breast augmentation. I think peoples insecurities come from all these unrealistic images that we are constantly being shown. There is pressure to look a certain way because or women looking a certain way will get you further, if you fit into the what is ideal then life might be a little bit easier for you. Sad but true.



Calvin Klein

Calvin Klein is a brand that has been gaining the attention of the media for years. Though their campaigns show no major change when looking into the way the models have been photographed, a lot of the time, especially in the early 90s there was a lot of controversy around some of the ads that were produced. Celebrities such as Eva Mendes have said that it’s not a Calvin ad without some controversy.

The brand is known for portraying men and women in a very stereotypical way, men being what would be considered the ideal masculine figure and women shown in an overly sexual way.

Though Calvin Klein has received a lot of backlash over the years for their commercials, they still do not struggle when it comes to selling their products.

Steven Meisel is the main photographer for Calvin Klein campaigns. His work previously was never seen as controversial when it came to photographing for other companies, however, for Calvin Klein there was a lot of negative attention brought by the public as well as departments such as The Justice department.




Starting with one of their earliest campaigns realised in 1992, featuring the super model Kate Moss and photographed by the fashion photographer Herb Ritts. At the time of this shoot, model Kate Moss was only 17 and Mark Wahlberg was in his 20’s was also part of the reason the ad received backlash due to Kate Moss’ age. At the time Neil Kraft who at that time was the senior VP for Calvin Klein had said “It was a really nice combination – he appealed to women, he appealed to gay men and he appealed to men who wanted to be him.”


Soon after the adverts featuring Mark Wahlberg, Kate Moss was shot for Calvin’s new perfumcke called obsession. Though the print ads didn’t gain any controversy, the TV commercial was said to be suggestive of the “heroine chic” movement, and had glamourized it.








Calvin Klein released a campaign promoting their jeans. This campaign, which was shown in print showed a group of young models wearing the products but was deemed risqué and somewhat suggestive by viewers. Though Calvin Klein was known for his provocative adverts, its audience felt that this campaign had pushed the boat a bit too much. The company faced major criticism from child welfare authorities, leaders of the Catholic League, journalists and the American Family Association.


The campaign received so many complaints the Justice department had to hold an investigation to see if the company had violated any child pornography laws, but were soon dropped when evidence had proved all models were indeed adults.

“I’ve been a fan of Calvin Klein and his work. His position has been always a very sexual one. But I feel he crossed a line in the allusions to children or teen-agers and sexuality.” (Elliott, 1995).

As the campaign was mainly shown in magazines that would be viewed by a younger audience, there was concern around the ads being over-sexualized which would effect the youth.

“At best the campaign looked like amateur porn, but most parent groups felt that the images along with the [creepy] commercials were borderline child porn.” – The New York Times 

Though there has been so much controversy around the advertising with Calvin Klein, there wasn’t any major decline in their sales.  




This campaign, which was for kids underwear was probably one of the most controversial ads by Calvin Klein. It was said to be “nothing more than pornography” by The American Family Association who continued on to say “whether you like it or not you have paedophiles in society, anything could get them excited. Detrimental, irresponsible and reckless”



Eva Mendes, actress had been the new face for the perfck9ume Obsession. This particular advert wasn’t seen by a vast amount
of the public as the US network for being to provocative banned it. Even with the ad being pulled the actress had said, alvin, totally provocative and a little controversial.”“that means the ads are totally C










This particular advert was photographed by Steven Meisel, but was soon banned in the US due to the provocative nature shown.

In 2010, the advert was put out for the public to see. They had unofficially titled the advert ‘foursome’. A 50ft billboard poster was on display for the public to see in New York. When viewed by the public a lot of people interpreted it to look as like a foursome. Again The American Family Association went as far as putting in an appeal for the advert and also sent in an estimated 15,000 complaints to Calvin Klein.



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Lara Stone who models in this advert showed nothing new from Calvin Klein, but was thought to subliminally spell out the word ‘Fuck’ from the positioning of the model and the type. As it was down to interpretation the advert wasn’t axed from being seen by consumers.

Overall my thoughts for Calvin Kleins form of marketing is that, though the company has dealt with lot of controversy over the years, their sales don’t seem to be effected by the over sexualised imagery. Consumers may buy into the idea of being what Calvin Klein portrays for men and women, which is very stereotypical. What the brand represents seems to be the key feature as to why people purchase the products, not necessarily for the quality, which is reflected on the prices. With all the controversy that we have seen over the years from Calvin Klein, it seems to be what we expect from the brand and would expect any different. Boundaries have been pushed majorly, which could also tie into the reasons why people purchase the items, looking at the target age group for the brand, they are more inclined to show interest in something that isn’t socially acceptable.

The effect that it has on the consumers could be that they are simply buying to the lifestyle that is portrayed by Calvin Klein. This meaning that their understanding as to what men and women should ideally look like is come from brands such as this one.

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When you tell someone you’re going on a trip to Amsterdam, you already see the opinion of that they will now hold of you written over their face. Not that its a bad one, but the first things that would come to my mind is  their cafes, the red light district and the good food (which was really good). But in all honesty, the place does glorify sex. There are museums, shops and shows which will give you more information that you was ready for. I think it was this factor that brought on a few questions as supposed to the cafes, which by the looks of it just had everyone munching.


This is just one example that I found whilst I was out there. This believe it or not is a the window of a lingerie store. This is what I mean by glorifying it, there aren’t to many boundaries when it comes down to it, and besides this is what foreigners expect to see when they travel to Holland right?

With this perception in mind I considered how the locals feel about living in an environment like this. I mean for some people this is their home, so it can’t possibly be that bad can it. What I wanted to find out was if the local people abuse what they have access to and if it has any impact on their attitudes.

So taking the red light district for example, I would have assumed that because they can do it and they can do it fairly easily they might not feel as tempted to into it. It’s like telling someone not to touch something that reads “Hot surface, do not touch” you can clearly see that it will burn you but you’re just to tempted. Giving someone the freedom to do as they will, they may not abuse that power.

So as we were sat in Dam square by the fountain when we saw a group of people spreading the word of Jesus. This was definitely an opinion I would want to get, being a religious person in this city, they’re ought to have an opinion.

The second person I spoke to was sat next to us by the fountain, rolling a joint… as you casually do. But again, this was his home, he has been brought up around the life that Amsterdam offers (if you watch close enough you can tell).


Until next time..IMG_1564

Hey Guys!


So what had inspired me to research this area? Kim Kardashians Paper magazine cover was enough for me to question the outcome of a magazine cover that broke the internet. Whilst she was showing off her assets, I started to question how normalised and comfortable we have become with sex being in the media. With celebs such as the Kardashians being in the public eye so much, I was interested to find out how many people felt comfortable with seeing these kinds of images around us, when at one point this kind of imagery would only be seen on the top shelf of a magazine rack (if you know what I mean.)

The media is one of the most influential outlets today, and with the numerous ways for an individual to access it is always gaining our attention. From the numerous reality shows, to the risqué music videos, people are subconsciously accepting that sexualisation in the media is of the norm.

It seems very obvious that men and womens’ roles in society are portrayed in the media and are shown to us from a very young age. The ideology of what both men and women should look like is causing the general public to buy into an unrealistic lifestyle.

We all know that the media has it way with us whether we admit it or not, but the celebrities who are constantly being shown to us could arguably be a product themselves. If you’re one who watches Keeping up with the Kardashians or The Real housewives of Beverly Hills, you could understand when I say the audience idolise and even to an extent emulate the lifestyle of these characters.

I think that whether they realise it or just don’t pay attention to it, these celebrities are idolised by their consumers. If they look or act a certain way, their fans will want to do the same, if they are using certain products, again their fans will also want the same.

Lets have a look at an example…

Kylie Jenner over the past year or so I’d say has caught more media attention then a most 18 year old celebrities normally do. Like the rest of her family, she has been highly admired for her looks and indulgence into high fashion products. Okay it’s fair enough to say that if you can afford it I’m sure we would do the same. But for the majority of the middle class, these aren’t items that we can afford to buy on a regular basis. Going back to her looks now, after she admitted to getting her lips done, a trend (a stupid one nonetheless) had emerged, getting one to many people on board. The Kylie Jenner lip challenge? If you haven’t heard of this, you clearly have a lot more going on in your life then the rest of us. However here is a link to a compilation of all the buffoon’s who thought it was a smart idea.

[note that the video is 10minutes long and is called the lip challenge fail comp]

My point is, these characters we have constantly in the public eye have more power then they realise when it comes to influencing peoples behaviour.

kim kardashian

To be able to successfully research the problem, I will also have to be able to understand the media outlets which are the main influencers to the public.

So throughout the duration of me posting on this blog, you will be able to see my process of researching the following topics:

  • Social medias influence 
  • How it may be effecting the upcoming generations perceptions 
  • An older generations views, has it become to normalised?
  • Pressure on men & women from the media – do they feel as though they have to look a certain way to be deemed pretty by society.
  • The publics views on sex being in the media and though they are aware of it, do they still buy into it?
  • Case studies on brands who fit into this subject

Also posting anything I find interesting enough to share on here.

Blah to you soon